GTM & revenue advisory · Fractional CRO / CMO
We build your revenue engine — from first lead to cash in the bank.
Senior advice for founders and revenue leaders: who to sell to, how to reach them, how to close — and how to make sure the money actually arrives.
Sound familiar?
You have a product people like, but no repeatable way to find and win the next customer.
You've hired agencies and SDRs before. You got activity, not revenue.
Pipeline looks healthy in the CRM. The bank account disagrees.
Deals close, then stall in delivery, invoicing or renewal — and nobody owns the handoff.
One line, from first lead to cash
Most advisers own one stage. We design the whole line — because revenue leaks at the handoffs between them.
- 01
Market
Who to sell to, and why they buy
- 02
Pipeline
Lead generation and distribution that compounds
- 03
Deal
Nurture, qualify, close — repeatably
- 04
Delivery
What was sold gets delivered and invoiced
- 05
Success
Adoption, renewal and expansion
- 06
Cash
Money in the bank — the number that counts
Two ways we work together
For founders
GTM & Distribution Engine
Turn a good product into a repeatable way to win customers: ideal customer profile, positioning, launch, a lead-generation engine and the blueprint for your first sales team.
Starts with a GTM Sprint · 4–6 weeks
For B2B companies with $5M–$50M revenue
Lead-to-Cash Revenue Engine
Find where revenue leaks between first lead and cash, then fix the handoffs across marketing, sales, delivery, customer success and finance.
Starts with a Revenue Leak Audit · 2–3 weeks
How we work
Diagnose
We look at your numbers, pipeline and process, and talk to the people who run them.
Design
We design the engine — who to target, which channels, which process, which metrics — written down, not just discussed.
Hand over
Your team runs it. We coach, review and adjust, without taking over your day-to-day.
Advisory or fractional leadership — not an agency. We don't run your campaigns or sit in your inbox; we build the engine, lead it part-time if you need us to, and make sure your team can run it.
Track record
From the founder's twenty years in enterprise sales and go-to-market. Client case studies will follow as engagements complete.
$0 → $5.5M+
Built an AI platform's revenue engine from zero
Took an applied Vision AI platform from no revenue to more than $5.5M closed — market, pipeline, deals and team.
$2.5M+
Opened a region from a standing start
Built a regional P&L across India, the Middle East and Africa with no existing pipeline.
60 countries
Closed complex enterprise programmes
Including a $6M OEM licence, a 60-country ERP modernisation and public-sector programmes across India and the GCC.
Founder → exit
Built and sold a services business
Co-founded and bootstrapped an IT services firm to about $1.2M in annual revenue and 40+ people, then exited to co-investors.
India and the GCC first. Global by design.
We work with companies selling in and from India and the Gulf — and with founders taking their product from here to the US and Europe. Two decades of selling across India, the GCC, North America and Europe means we know where each market is different.
Work directly with the founder
Every engagement is led by our founder — twenty years building and leading enterprise sales and go-to-market across India, the GCC, North America and Europe. Not a junior team.
Who we work with
- Founders with a product and early customers who need a repeatable way to grow
- B2B companies with roughly $5M–$50M in revenue whose pipeline doesn't turn into cash fast enough
- Leadership teams that want senior advice and will own the execution
Who we're not for
- Companies looking for an agency to run campaigns or send outbound for them
- Self-serve, credit-card-only products with no sales motion
- Teams that want a slide deck instead of a working engine
Start with a free 30-minute Revenue Engine Review
Tell us where you are. You'll leave with the two or three moves that matter most — whether or not we work together.